Meet the Team at Niche: Brenda Connelly

Meet the Team at Niche: Brenda Connelly

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We’re a varied crew here at Niche, and we thought it was time for some more formal introductions. Niche Bazaar Studio is the sibling of Niche Optical Tailor, so if you ever find yourself in Glasgow you should keep an eye out for both stores! 


Niche was founded by CEO and Director, Brenda Connelly. Brenda has years of experience in the optical and fashion world, having built brands within the trendiest parts of Chelsea, Glasgow, and even an Edinburgh pop-up. With over 25 years of experience owning and running stores within the optical environment, you know you’re in good hands here at Niche. 



Director and Founder, Brenda accepting the Scottish Style Award 2018 with her son Rory.

Brenda and her son Rory accepting the 2018 Scottish Style Award for “Most Stylish Retailer”. 


“I am a native Glaswegian, who spent my formative optical retailing and designing years in London. I trained in the art of frame making at E.B. Meyrowitz Old Bond St, where the optical process was akin to that of a Saville Row Tailor.” 


When you are shopping with Niche Bazaar Studio, your order will no doubt pass through the hands of Brenda for final inspection and approval. Whether it be procuring gorgeous frames or designing her own, Brenda’s signature is across every part of the brand, making it truly one of a kind. 

about us Meet the team

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