LOU DOILLON: The Newest Collection from JMM.

LOU DOILLON: The Newest Collection from JMM.


Jacques Marie Mage has a new muse. Introducing their most recent collaboration, with none other than French singer, actress & model; LOU DOILLON.
Doillon, the daughter of French writer/director Jacques Dillion & the iconic Jane Birkin, began her acting career at the age of five before transitioning into theatre, film, and eventually music. Famously, she was the face of brands such as Givenchy, Eres, Mui Mui & Gap. Having ingratiated herself into the world of fashion; her brand of chic, French bohemia was a perfect pairing to the luxury of Jacques Marie Mage.
ICU Lou Doillon collection

In this new, limited-edition collection, Jacques Marie Mage blend the art-rock experimentalism of the 60s with Doillon’s undeniable Parisian sensibility. The collection consists of three separate styles of eyewear: All These Nights, The Burn & ICU – all of which are named after songs from Doillon’s discography.

Firstly, the ICU – titled after Doillon’s debut single. The most artful of the limited-edition collection, the ICU is a round, 60’s inspired frame that aims to redefine the limits of optical eyewear. A blend of gold and silver beta titanium with superlight grey lenses; they are pristinely crafted for a profound shift in one’s sense of self & style.


The Burn Lou Doillon frames


Conversely, The Burn frames are petite, octagonal sunglass, inspired by 20s reading frames. They're multidimensional and handcrafted for maximum personality. Made for the seekers of spiritual enlightenment and varieties of intellectual excitement.


All These Nights Lou Doillon




 Finally, All These Nights timeless cat eye shape frame, which has an expression of balance, composure, and substance. With subtle bevelled details & generous volume, All These Nights is an elegant and minimal classic for every hour.




To celebrate the collaboration, Jerome Mage and Lou Doillon hosted an intimate and elegant dinner at the famous café Voltaire. Guest included the likes of – fashion designer Haider Ackerman, jewellery designer Elie Top and Model Erin Wasson. Patrons a were able to enjoy some of the venue’s most popular dishes; and were all gifted one pair of frames from the collection. Luxurious, chic and classically Parisian. At this point, would we expect anything less?

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